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DESCRIPTION & REQUIREMENTS:
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Position Overview:
The closing date for this role will be 29th of January
2014.
Head of the Nigeria Franchise Marketing Organization. With responsibility for both sparkling and stills beverages brands. Will involve both strategy development for the brands as well as the execution of brand plans. The key result areas are brand health scores; volume growth; market share gain as well as innovation strategy and execution.
JOB SUMMARY:
Head of the Nigeria Franchise Marketing Organization. With responsibility for both sparkling and stills beverages brands. Will involve both strategy development for the brands as well as the execution of brand plans. The key result areas are brand health scores; volume growth; market share gain as well as innovation strategy and execution.
JOB SUMMARY:
- Develop
and execute marketing and business strategies and integrated programs that
maximize profitable, recurring volume growth and increase the long-term
value of TCCC brands.
- Accountable
for delivering UC, GP, DMI and Brand Contribution goals, managing
day-to-day, ensuring plan execution, implementing corrective/adjustment
actions up/downside to maximize monthly operating income.
- Nurture
an effective working relationship with BU supporting service units and the
Bottler and ensure proper field execution of marketing strategies.
- Lead,
motivate and develop capabilities of the Nigeria Marketing team.
KEY DUTIES/RESPONSIBILITIES:
- Strategic
Thinking/Planning - Develop Marketing Vision and Strategy for the
Nigeria Franchise; Communicate and drive vision and Strategy across the
Franchise; Challenge all aspects of the marketing mix in terms of
understanding and awareness of trends and their impact to local brands and
subsequent plans; Manage Franchise portfolio as a business in terms of
drivers, opportunities and return; Use financial insight to make principle
based strategic decisions which benefit the Franchise; Define Category and
Portfolio Segmentation for the Franchise ; Approve Portfolio and Brand
Strategies in line with agreed segmentation; Align strategy (with all key
stakeholders, including bottlers) across the division to ensure value for
the system; Guardian of the integrity of TCCC brands/trademarks
- Deliver
results – Develop and manage team structure to support strategic
direction; Establish and drive volume, share, and profit objectives;
Anticipate situations and develop approaches that maximise the business
opportunities; Integrate all marketing efforts (advertising, promotions,
experiential, marketing assets…) within a consistent overall
brand/Marketing plan. Define marketing DMI requirements and proper
allocation across the Marketing mix elements; Actively ensure adherence to
quality standards across all initiatives across the Franchise; Ensure
advertising executions meet agreed success criteria across Franchise.
- System
Alignment - Build Bottler commitment to the annual Marketing plan
covering consumer and operational marketing objectives; Develop with the
Bottler, through marketing operations teams, an effective implementation
plan for all marketing activities; Implement appropriate tracking
procedures to ensure proper execution of these activities; Monitor plan
execution in consistency with TCCC standards; Ensure seamless consumer
marketing information flow within the system (from/to Bottler and within
TCCC departments).
- Talent
development – Conduct assessments on marketing personnel against
agreed role descriptions and competencies; develop and manage succession
plan within the structure; Build skills within the Franchise in all areas
of the Marketing Mix.
JOB SCOPE:
- Accountable
for Brand P&L (all Brands) in Franchise
- Franchise
portfolio totals for: Unit cases, Gross Profit, DMI, Brand Contribution
ORGANIZATION IMPACT:
- Extensive
High Level Strategic / Operational Interaction with: General
Manager, BU Marketing Director, Marketing Operations Teams, Bottler senior
managers, supplier/agency mgmt.
- Nature
and Purpose of the Interaction: Develop and align marketing and
business strategies and plans to deliver sustainable system profit growth.
JOB REQUIREMENTS/ QUALIFICATIONS:
Technical Skills:
- Establish
& drive marketing vision in the Franchise
- Manage
Portfolio Marketing Mix
- Monitors
Development of Brand Essentials
- Manage
Portfolio Commercial Mix
- Monitor
Portfolio Communication Strategy
- Monitor
New Brand Development Process
- Secure
Bottler Integration
- Support
Implementation of country/territory/cluster Plans (where applicable)
- Negotiation
Generic Competencies:
- Building
Value Based Relationships
- Building
Sustainable Organisational Capabilities
- Leveraging
And Respecting Others
- Problem
Analysis / Problem Solving
- Strategic
Decision Making
- Work
In Teams
- Manage
Project Management Process
- Translate
Information And Data
- Manage
Budgets
- Determine
Financial Impact
Required Experience
- 10-12
years job experience, at least 8 years marketing in FMCG industry.
Extensive knowledge/experience of consumer driven brand/portfolio
management would be advisable. General Management skills would be
beneficial.
EDUCATIONAL REQUIREMENTS: Bachelor’s Degree
CULTURAL DIVERSITY:
- Has
worked most of his/her career in a collaborative working situation, in
which different viewpoints from a range of stakeholders needed to be taken
into account to arrive at a productive solution.
TRAVEL REQUIREMENTS: Some travel required
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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