Operational Marketing Manager - Mauritius & Reunion

JOB ID 27614 LOCATION(S) Mauritius CITY/CITIES Port Louis SPECIFIC LOCATION MU-PORT LOUIS OFFICE JOB TYPE Full Time TRAVEL REQUIRED 50% RELOCATION PROVIDED No JOB POSTING END DATE Jan 29, 2014 SHIFT N/A

DESCRIPTION & REQUIREMENTS:

Position Overview:

The closing date for this role will be 29th of January 2014.

Position overview:
Provide leadership and co-ordination across the Supply Chain to achieve the geographic location’s volume and share objectives through leading the development and the execution of the Bottler Business Plan (BBP)

KEY DUTIES/RESPONSIBILITIES:

Business Performance / Budgets

• Achieve volume objectives as per BP.

• Set up, track and manage Bottler TMI budgets. Ensure rapid processing of marketing claims

Business Planning

• Provide input for and implement 3 year BP for assigned geography

• Develop and execute annual BBP with Bottler

• Develop and execute annual Customer Business Plans where appropriate

Consumer Preference / Customer Management / Pricing / Penetration

• Ensure successful implementation of Customer and Commercial Leadership (C&CL) initiatives to Win in Modern Trade and General Trade - RED, RTM, CWM, CCRM, & Category Management

• Ensure strong, consistent application of C&CL programs to upgrade system capability

• Ensure application of programs designed to enhance consumer brand equity in BP and BBP

• Develop and execute operational elements of agreed brand / price / pack / channel plans

• Monitor Bottler and trade pricing. Implement price compliance programs where appropriate

• Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of the BBP

People

• Build value based and strategic “win-win” relationships with System partners at Bottler middle management and on occasion senior local management levels

• Lead Bottler training and development modules and capability building initiatives targeted at sales force / sales supervisor levels

• Coach and develop reporting KO associates to maximize full and current potential

Corporate citizenship

• Assist fully in the execution of community programs designed to enhance KO reputation within the community

• Seek out joint opportunities with Key Customers to implement successful corporate responsibility programs

JOB SCOPE:

No. Countries 2
No. Bottlers 2
Volume Total 22 M ucs


ORGANIZATION IMPACT:

Extensive High Level Strategic / Operational Interaction with:

Within The Company

• Senior Operational Marketing Manager (guidance, supervision, coaching)

• Peer associates within Marketing, C&CL, Financial, Technical, PAC functions etc.(collaboration)

• Reporting associates within the Operations function (leadership, guidance, coaching)

Outside The Company

• Bottler Middle Management at times Senior Local Management (Gain commitment to and execution of BBPs)

• Key Modern Trade and General Trade customers

• External organizations as appropriate and at the appropriate level

JOB REQUIREMENTS:

Technical Skills

• KO system knowledge and clear understanding of the dynamics of the soft drink industry

• Strategic mindset. Ability to identify and act on opportunities

• Strong influencing skills to drive decision making at all levels

• Understanding of RGM and ability to covert same into winning strategies

• Knowledge in customer management with strong negotiating skills

• Appreciation of importance of market execution

• Project management skills

• Ability to manage budgets

• People management skills

• Communication skills

• Fluent in English and French

Competencies (Leader of Others)

Drives Innovative Business Improvements

• Encourages others to develop and implement unique, breakthrough ideas

• Identifies and provides clarity around initiatives that deliver differentiated value to the company

• Uses input from internal and external sources to promote leading edge solutions

• Educates others on the importance of anticipating customer needs and measuring outcomes

• Challenges team members to use rational, logical arguments to shift the positions of others

• Encourages teams to look to multiple sources to identify and reinforce leading practices

• Tests multiple scenarios against strategies to ensure maximum results

Balances Immediate and Long-Term Priorities

• Sets priorities that are focused on delivering clear, focused decisions and direction to the organization

• Translates complex strategic issues into clear action plans for the team

• Prepares the organization to focus on the delivery of short- and long-term results

• Leverages knowledge and subject-matter expertise to influence System-wide decisions

• Gathers and applies insights from across the System to create alignment around critical objectives

• Makes connections between the Manifesto for Growth and decision-making in his/her unit

• Takes a company-wide approach to making decisions that may increase long-term profitability

Delivers Results

• Defines performance objectives for self and team that ensure exceptional results

• Helps others to understand the linkage between team contributions and System-wide success

• Addresses risks and obstacles by working closely with the team to devise plans to overcome them

• Drives the team to build competitive advantage through the integration of our vision into current work

• Defines accountability such that everyone is responsible for contributing to successful outcomes

• Works with the team to ensure efforts are focused on  value-added solutions that lead to quality results

• Helps others to embrace the idea of setting stretch goals to improve business results

Imports and Exports Good Ideas

• Builds strong internal networks for collaboration and knowledge transfer with other parts of the company

• Encourages others to identify and adopt leading-edge ideas that result in increased success

• Uses data from multiple constituents to devise plans for competing in the marketplace

• Encourages others to build internal and external relationships that result in leveraged solutions

• Coaches others on the importance of change as a mechanism for executing our business goals

• Helps others to identify industry data that will contribute to System-wide success

• Ensures the team understands the importance of building profitable, long-term relationships

Develops and Inspires Others

• Anticipates talent needs and helps to recruit, develop, retain and reward team members

• Uses talent assessment skills as a mechanism for anticipating and addressing team needs

• Provides on-going, timely feedback to others, and takes the opportunity to ask for it as well

• Communicates effectively and with impact to motivate others to realize their potential

• Establishes and maintains an environment in which everyone can participate, share and feel included

• Leverages individual differences to motivate others and create organizational impact

• Sets clear, business oriented objectives for self and others on the team

Lives the Values

• Demonstrates personal commitment and holds others accountable to our Values

• Encourages open, candid, trusting relationships and motivates others to embrace change

• Lends excitement and support to the work we’re doing on the Manifesto for Growth

• Ensures company interests are always placed ahead of team and personal agendas

• Demonstrates and encourages promoting and protecting our image internally and externally

• Actively helps employees through changes and transitions in our culture

• Inspires teams to embrace our culture and strive for personal excellence

Required Experience

• Minimum 5 years experience with a FMCG Company. Functional experience within an operational function would be an advantage. Bottler experience an added advantage.

EDUCATIONAL REQUIREMENTS:

• First level Business degree qualification minimum

CULTURAL DIVERSITY:

• Ability to balance interaction at multiple levels from Bottler Middle and Senior Management to retailers requires cultural sensitivity.

• Cultural diversity specifics will depend on assigned geography characteristics

ANALYSIS:

• Priority setting within expanded framework of responsibilities

• Rapid execution of decisions through internal management process

• Need to maximize efficiencies, decision making and learning vertically within the KO and Bottler Partner System structures and horizontally across markets

• Alignment of System Partner and KO planning priorities and timing

JUDGEMENT AND DECISION MAKING:

• The Operational Marketing Manager is responsible primarily for the development and execution of the BBP

TRAVEL REQUIREMENTS:

• Will depend on the geography of the assigned position and business priorities

 Apply now