Job Title: Social Media Consultant, Evaluation Office (Home-Based)
Organization: United Nations Population Fund (UNFPA)
Level: Consultant
Contract Type: Consultancy
Closing date: 09 Aug 2023 05:00 PM (America/New_York)
Duty station: Remote
This is a full time consultancy with the duration of 6
months (renewable based on performance).
The Position:
UNFPA Evaluation Office (EO) is seeking a social media
professional with proven social media and digital skills to manage EO’s social
media channels and create content that reflects EO’s communication priorities.
This position reports directly to the Communication and Knowledge Management
Specialist at UNFPA Evaluation Office.
How you can make a difference:
UNFPA is the lead UN agency for delivering a world where
every pregnancy is wanted, every childbirth is safe and every young person's
potential is fulfilled. UNFPA’s strategic plan (2022-2025), reaffirms the
relevance of the current strategic direction of UNFPA and focuses on three
transformative results: to end preventable maternal deaths; end unmet need for
family planning; and end gender-based violence and harmful practices. These
results capture our strategic commitments on accelerating progress towards
realizing the ICPD and SDGs in the Decade of Action leading up to 2030. Our
strategic plan calls upon UN Member States, organizations and individuals to
“build forward better”, while addressing the negative impacts of the Covid-19
pandemic on women’s and girls’ access to sexual and reproductive health and
reproductive rights, recover lost gains and realize our goals.
In a world where fundamental human rights are at risk, we
need principled and ethical staff, who embody these international norms and
standards, and who will defend them courageously and with full conviction.
UNFPA is seeking candidates that transform, inspire and
deliver high impact and sustained results; we need staff who are transparent,
exceptional in how they manage the resources entrusted to them and who commit
to deliver excellence in programme results.
Job Purpose:
In line with the UNFPA Evaluation Policy and the Evaluation
Strategy (2022-2025), the Evaluation Office launched a strategy to enhance
evaluation use through communications and knowledge management (2022-2025). The
strategy provides a results-based framework to strengthen evaluation use at
UNFPA and beyond through a strong focus on increased engagement with
stakeholders, effective communication of evaluations and improved accessibility
of evaluative knowledge. Digital communications including social media outreach
support the rollout of the strategy by increasing the visibility of EO and
UNFPA evaluations, thereby enhancing the use of evaluation for decision-making,
accountability and learning.
In addition, to propel the global evaluation community
toward the achievement of the SDGs by 2030, the Evaluation Office also co-leads
the Decade of EVALUATION for Action, also known as the Eval4Action campaign.
The campaign uses social media outreach to deepen engagement with its 160+
partners and mobilize action for influential evaluation.
You would be responsible for:
- Manage
EO’s Twitter handle including:
- Maintain
and update EO’s Twitter editorial calendar.
- Develop
high-quality and timely Twitter content (copy, graphics, videos and other
multimedia formats) on evaluation releases, key evaluation events,
international advocacy days, news and events, including for the
Eval4Action campaign.
- Closely
monitor analytics and undertake regular audits of the handle to gauge
performance and identify strengths and areas for improvement.
- Monitor
other digital platforms for new content and information to engage and
adapt for EO’s handle.
- Based
on the EO Newsflash and Eval4Action newsletters, select the most
interesting and appropriate content to tweet.
- Research
additional content around evaluation, SDGs and UNFPA mandate to curate
content for tweeting.
- Research
and identify best practices and trends in social media and adapt them for
EO Twitter as appropriate.
- Actively
expand and engage with the network of followers and sustain existing
followers with timely and engaging content.
2.
Support the management of
the Twitter account of the Director of the Evaluation Office, including
developing content and posting as required.
3.
Engage with social media
influencers on Twitter related to EO’s mandate and Eval4Action objectives.
4.
Support the organization of
and preparation for Twitter Spaces, including moderation and monitoring of
Spaces as required.
5.
Manage Twitter coverage of
EO participation in international and regional virtual conferences including
live tweets from events, such as (but not limited to) UNFPA Executive Board
sessions and various Eval4Action events and those organized by various
partners.
6.
Support the Communications
and Knowledge Management Specialist in preparing for social media campaigns.
7.
Identify other relevant
social media channels for EO and Eval4Action to expand into.
8.
Manage EO YouTube channel
including, uploading videos, creating playlists, and undertaking simple editing
of videos if required.
9.
Support in creating other
visual content for Evaluation Office and Eval4Action campaign as required such
as infographics, presentations, newsletters, website graphics among others.
10.
Other tasks as requested by
the Communications and Knowledge Management Specialist.
Qualifications and Experience
- A minimum
of 2 years of experience in digital and social media communications,
marketing/branding, and public relations, preferably with a focus on
international development.
- Proven
experience as a social media manager especially for Twitter, managing
various social media outlets, creating content, and measuring and
interpreting social media analytics to inform strategies.
- Demonstrated
experience in building, engaging and maintaining online communities
through social media strategies.
- Excellent
writing and editing skills and demonstrated experience in creating
high-quality social media content from technical materials, under tight
deadlines and fast-moving environments.
- Must
take initiative, be highly organized, good at time management and have
demonstrated ability to work in a team.
- Strong
editorial judgement, including ethical and political awareness.
- Experience
in producing videos and graphics for social media (use of Adobe CC, Canva
and other tools).
- Understanding
of international development, especially of the evaluation function at the
United Nations or a similar system is an asset.
Education:
An advanced university degree in communications, media,
marketing, or a related field. A first-level university degree in combination
with four additional years of qualifying work experience may be accepted in
lieu of the advanced university degree.
Languages:
Fluency in English; knowledge of other official UN
languages, preferably French and/or Spanish, is desirable.
Compensation and Benefits
This position offers a competitive gross salary.
Disclaimer
UNFPA does not charge any application, processing, training,
interviewing, testing or other fee in connection with the application or
recruitment process. Fraudulent notices, letters or offers may be submitted to
the UNFPA fraud hotline http://www.unfpa.org/help/hotline.cfm
In accordance with the Staff Regulations and Rules of the
United Nations, persons applying to posts in the international Professional
category, who hold permanent resident status in a country other than their
country of nationality, may be required to renounce such status upon their
appointment.
How to apply:
Interested and qualified candidates should submit a cover letter along with their CV and P11 form by email to evaluation.office@unfpa.org with the subject line "Application: Social Media Consultant" by 9 August 2023.
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