Digital Communication Officer

Job Title: Digital Communication Officer

Organization: United Nations Volunteers (UNV)

Host entity: UNICEF Vietnam

Assignment country: Viet Nam

Expected start date: 28/08/2023

Sustainable Development Goal: 10. Reduced inequalities

Volunteer category: National UN Volunteer Specialist

Type: Onsite

Duration: 12 months (with possibility of extension)

Number of assignments: 1

Duty stations: Hanoi

Details

Mission and objectives

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favouritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated.

Context

VCO Country Programme 2022-2026 highlighted the importance of public advocacy and com-munication for child rights. The programme aims to increase public awareness and action to address vulnerabilities and inequities affecting children. There were 77.93 million internet users in Viet Nam at the start of 2023 when internet penetra-tion stood at 79.1 percent. Viet Nam was home to 70 million social media users in January 2023, equating to 71 percent of the total population. 87 percent of Vietnamese children aged 12-17 have access to the internet every day. This makes the internet a good platform to reach various stakeholders to drive change for children. Strategic use of digital media, especially social media, will deepen UNICEF’s dialogue with stakeholders about child rights and equity as well as broaden their engagement in issues related to children. A greater understanding of children’s challenges and better involvement in children’s issues result in more impact: The richer the conversation and better engagement, the greater the chance for audience actions in support of UNICEF’s public advocacy.UNICEF Viet Nam increased its followers on social me-dia platforms significantly in recent years and there’s an urgent requirement for more regular and stronger communications and quality content on VCO’s digital platforms in order to main-tain the growth of audiences and followers across channels. Digital content and engagement will remain and reinforce UNICEF’s leadership as a credible voice for and with children. UNICEF Viet Nam’s digital platforms target international donors, decision-makers, local supporters, communities, families, young people and the public.

Task description

Under the direct supervision of the Digital Communication Officer, the national UN Volunteer will undertake the following tasks: 1. Digital content: Support the development, implementation and update of digital content plans in a timely and effective manner. This includes campaigns and digital activations contributing to Advocacy, Resource Mobilization, Social and Behavior Change, and Brand goals; as well as exploring and testing new and innovative ways to make digital content more appealing and engaging to the target audiences. 2. Digital assets: Ensure the production of assigned digital communication products and materials in a timely manner. This includes the production of video, visuals, social media plans, social media captions, infographics, photo essays, human interest stories and other assets contributing to the success of digital activations; as well as providing support to the development and maintenance of UNICEF Viet Nam digital assets library. 3. Digital engagement: Support the development, implementation and update of social media engagement elements in a timely and effective manner. This includes community management; experimenting with new and innovative ways to increase social media engagement, the number of fans and followers on all platforms; exploring new ways of engaging key audiences such as young people and donors through digital communication; supporting influencer engagement to amplify UNICEF campaigns and any other public engagement activities. 4. Monitoring and reporting: Ensure sound follow-up of digital content performance, including the performance of each post, and provide advice to ensure maximum impact and continuous improvement of communication efforts. Ensure that results and reports are prepared and shared in a timely manner. Make recommendations and contribute to presentations on evidence from user research, user testing, feedback, and analytics. Furthermore, UN Volunteers are expected to: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take an active part in UNV activities (for in-stance in events that mark IVD); • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country; • Reflect on the type and quality of voluntary action that they are undertaking, including participation in ongoing reflection activities; • Contribute articles/write-ups on field experiences and submit them for UNV publica-tions/websites, newsletters, press releases, etc.; • Assist with the UNV Buddy Programme for newly arrived UN Volunteers; • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.

Eligibility criteria

Age

27 - 80

Nationality

Candidate must be a national or legal resident of the country of assignment.

Requirements

Required experience

3 years of experience in • University graduates or undergraduates in Communication, Journalism, Public Relations, any other related field or relevant charity work experience/exposure; • At least 3 years of experience in social media engagement; • Ability to use digital/EOS camera for photography and videography; • Experience in video editing; • Excellent communication skills, including writing (in both English and Vietnamese) and intercultural communication skills; • High ethical standards and understanding of sensitivities pertaining to child-related/rights issues and working in a politically sensitive environment; • Ability to research, design and execute ideas and ability to transfer knowledge and skills; • Excellent teamwork skills (self-starter an asset); • Working experience with UN Agency’s communication is a strong advantage.

Area(s) of expertise

Communication

Driving license

-

Languages

English, Level: Fluent, Required Vietnamese, Level: Fluent, Required

Required education level

Bachelor degree or equivalent in Communication, Journalism, Public Relations

Competencies and values

-

Other information

Living conditions and remarks

The incumbent will be based in Ha Noi that offers adequate living standard with good. Ha Noi is classified as “A” duty station as of 1 January 2014 under the mobility and hardship (M&H) classification of duty stations, as determined by the international Civil Service Commission (ICSC). Security situation: Viet Nam is a relatively safe country. Although there is no recent history of terrorism in Viet Nam, attacks cannot be ruled out. Crime is typically the same as in many other countries. Petty theft, bag/purse snatching, and pick pocketing are most common traditional crimes in the tourist areas and in buses. It is recommended that if travelling on foot, avoid carrying bags, purses and valuables that could attract attention; avoid making phone calls while walking on the street. Access and air travel: Air travel is the most accessible among all public means of transport in Viet Nam although arrangement has to be well planned with airport agents. Public transportation such as bus, taxis and motorcycle taxis are widely available, it would be important to assess the accessibility upon taking up the assignment. Climate: The weather in Vietnam is tropical. The typhoon/cyclone season normally runs from May to November. In HCMC, there are 2 seasons: the rainy season lasts from mid-May to mid-November and the rest of the year is the dry season. Meanwhile the north has 4 seasons where temperature can go under 10 degrees during the winter. Due to the im-pact of climate change, the weather is becoming unpredictable and there are more and more extreme weather conditions. For example, the south is experiencing cold weather while the north is experiencing a shorter winter and a longer summer. Medical facilities: Health care in the cities is adequate for ordinary treatment. More com-plicated treatment may require evacuation to another country. Healthcare in rural areas is extremely basic. Many hospitals require guarantees of payment before they’ll start treatment. Viet Nam is classified as having a risk of Zika virus transmission. International hospitals or private hospital are more accessible than public hospitals. Therefore, it is important to check the information and advice at the National Travel Health Network and Centre website. It would be important to identification of appropriate services in case specific me-dial needs are required. Banking facilities: There are many baking services offered by different types of banks in Viet Nam: state own, private, semi-private, international banks. While Vietnamese currency is used daily for purchasing items, payment in credit cards or ATM cards is more accepted in big shopping centers. ATM is common in cities. As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials.

Inclusivity statement

United Nations Volunteers is an equal opportunity programme that welcomes applications from qualified professionals. We are committed to achieving diversity in terms of gender, care protected characteristics. As part of their adherence to the values of UNV, all UN Volunteers commit themselves to combat any form of discrimination, and to promoting respect for human rights and individual dignity, without distinction of a person’s race, sex, gender identity, religion, nationality, ethnic origin, sexual orientation, disability, pregnancy, age, language, social origin or other status.

Reasonable accommodation

UNICEF offers reasonable accommodation for UN Volunteers with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the recruitment process and afterwards in your assignment.

Note on Covid-19 vaccination requirements

In addition to duty station-specific vaccine requirements, appointments are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the appointment. It does not apply to UN Volunteers who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their contracts.

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