Marketing Manager

Successful candidate will be responsible to ensure strategic alignment/partnership with business to formulate appropriate national marketing plans in support to the organisational goals. Lead marketing analysis and segmentation as a key driver of informed marketing action and spend. Develop and drive the efficiency and effectiveness of operational marketing management processes, timeous interventions, quality and cost. Assist with developing strategy, business plans and budgets for the areas under management as well as resources. Requirements:- • Ideal: MBA plus Public Relations / Marketing courses • Post Graduate Degree in Marketing / Public Relations / Communications • At least over 7years in Marketing and Communications related field at a strategic management level • At least 7years experience in product marketing and consumer marketing with exposure to education Responsibilities:- • Translate strategic marketing plans into operational marketing initiatives to ensure optimal marketing mix for long-term sustainability. o Ensure strategic alignment/partnership with business to formulate appropriate medium to long term marketing and communication plans in support of OUTGROW goals o Translate and extrapolate business and OUTGROW marketing strategies into an integrated and dynamic operational marketing calendar o Set up targets for clinics in line with donor potential and market trends o Focus marketing efforts to optimise product and service offerings o Influence OUTGROW portfolio pricing strategies and tactics to facilitate the achievement of optimal marketing mix for longer term OUTGROW sustainability o Drive marketing growth strategy throughout specified segment o Identify and foster the impact of strategic and national diversity challenges, e.g. language; establish marketing strategies and policies that incorporate diversity management platforms • Manage business and marketing analysis and align to operational marketing initiatives to keep abreast of donation trends. o Coordinate the sourcing of data from service providers in in-house to assist with macro environment scanning systems and processes o Manage the application of market segmentation typologies and practices to influence the OUTGROW segmentation framework o Lead marketing analysis and segmentation as a key driver of informed marketing action and spend o Leverage, optimise and explore alternative distribution channels to ensure effective and efficient donor penetration in line with donor targets o Develop and manage the strategic alignment of customer relationship management (CRM) systems and processes to keep track of donor preferences and donation trends, demographics and satisfaction levels for strategic advantage o Ensure regular feedback from business partners and market stakeholders to ensure integration, relevance and business alignment of marketing support; collate and analyse feedback to identify trends and generate market intelligence insights • Ensures aligned implementation of marketing initiatives and service delivery. o Leverage intra-departmental synergies to generate integrated marketing o solutions o Actively monitor, measure adapt and control the marketing project o process and parameters to deliver on time, within budget and changing o strategic objectives o Determine, plan, consolidate, manage and control medium-to-long term budgets for the OUTGROW marketing function taking into account budget priorities and constraints o Responsible for designing and creating multi channel marketing, i.e. email marketing: campaign selection, design and execution. Familiarity with Search Engine Optimisation • People managed to achieve operational objectives  o Conduct ongoing performance management on all direct reports by monitoring performance on ongoing basis through coaching, reviews according to agreed timeframes and takes appropriate steps to correct problems. o Track & drive individual development plans for all staff by identifying general training and staff development needs & ensures staff attends organized training programmes. o Deal with conflict and disciplinary issues and takes appropriate corrective actions in accordance with OUTGROW Policy on matters related to misconduct & incapacity (performance & ill-health), with a view to improving productivity. o Build staff morale and motivate team by ensuring regular two-way o communication with staff on all general staff matters such as Principles of Excellence, team building, SOP’s, policy changes, etc. Through meetings with agenda & minutes o Manage staff resourcing for provision of adequate personnel for costeffective running of department in accordance with the OUTGROW Employment Equity strategy, targets and plans KPA • Strategic planning and objective setting through establishing, developing and managing the business plan for the area being managed • Accomplishes operational objectives for the area being managed • Accomplishes financial objectives for the division • People and Resource Management
Date:	18 December 2013
City/Town:	Johannesburg
Location:	Gauteng
Wage/Salary:	Negotiable
Start:	30days
Duration:	Permanent
Type:	Full Time
How to apply:	e-mail: xxxxxxxxxx@xxxxxxx.xx.xx
Company:	OutGrow Outsourced Technologies SA (Pty)Ltd
Contact:	Bashimane Morake
Phone:	0861000432
Fax:	0865374129
Email: