Latin America Communications Manager

Deadline: Until filled

Location: South Florida, USA

Organization: Planned Parenthood Federation of America

The Latin America Communications Manager will be responsible for creating and implementing an overall communications strategy in support of Planned Parenthood Global’s Latin America office and programs that advance sexual and reproductive rights in-country, regionally and internationally.   S/he will develop opportunities to showcase Planned Parenthood Global’s work in Latin America with sister agencies, donors, the media, influencers, and others in the sexual and reproductive health and rights field.  S/he will build support for reproductive rights, particularly for safe and legal abortion, through content development, campaigns, and innovative use of technology and social media to engage new audiences.  S/he will also look for opportunities to improve and streamline internal communications to maximize programmatic effectiveness.  S/he will report to the LARO Regional Director.

Duties & Responsibilities 

Lead the development and execution of a strategic communications plan in support of Planned Parenthood Global in Latin America.  This includes defining audiences, objectives, platforms, budget, and measures in four key areas:

 Marketing and positioning of Planned Parenthood Global/LARO, the Latin American programs and partners

• Draft and disseminate materials that build a broader understanding of Planned Parenthood Global’s work in service delivery and advocacy, innovation, program effectiveness, and partnerships in Latin America, ensuring a focus on Planned Parenthood Global's unique contributions to the field (examples include program briefs, country reports, factsheets, website and social media content, news articles, academic articles on relevant sexual and reproductive health issues, and press releases, etc.).   Target audiences include donors, sister NGOs, PPFA and affiliates, etc.
• Generate new ideas/opportunities to increase visibility within sexual and reproductive health and related fields.  Working closely with the MPLS, draft abstracts, articles, and presentations for publication and presentation at professional conferences and meetings in order to elevate Planned Parenthood Global programs and shared learning.
• Cultivate media relationships with journalists who cover reproductive rights and other social issues, to generate coverage of the issues and raise visibility of Planned Parenthood Global experts, partners, and programs in Latin America. 
• Draft op-eds, presentations and other communications materials to position Planned Parenthood Global experts and partners to comment on issues related to sexual and reproductive health and rights in Latin America.
• Write, edit, and pitch media materials, including press releases, statements, op-eds, letters to the editor and newsletters.  Coordinate review of materials across teams and divisions, including liaising with PPFA’s editorial team in New York.
• Produce updated content for website, blog, and social media
• Collaborate with Planned Parenthood Global’s communications team in New York to create a comprehensive media strategy for Latin America and to include Latin American content in Global media outreach.

 Communications support of advocacy and social norms programming to advance sexual and reproductive rights in Latin America

• Develop cross-partner/regional communications campaigns and collateral material,   including talking points, news releases, op-eds, letters to the editor, blog posts, backgrounders, and web content.  Draft or supervise the drafting of collateral materials.
• Create and manage communications/media plans for LARO-driven events, including message definition and communications guidance for allies and partners.  Ensure consistent branding and resonant messaging.
• Identify and act upon opportunities for Planned Parenthood Global to lend its voice and expertise to advance SRHR. 
• Seek out and highlight stories from the field, particularly to combat abortion stigma. Cultivate relationships with cultural influencers (art, music, literature, film, sports, television, etc) who can advocate for sexual and reproductive health and rights (SRHR) in Latin America.
• Seek opportunities for socio-cultural change in support of SRHR through innovative collaborations, initiatives, and events (concerts, soap operas, radio shows, documentaries, prizes, etc)
• Coordinate with LARO Program Officers, particularly those who focus on communications, advocacy, and changing social norms.

Internal communications

• Make suggestions for streamlining internal communications processes.
• Provide regular updates and reports for LARO and HQ staff on LARO communications and other activities.
• Liaise with Global communications team in HQ.
• Develop messaging, training, and guidance for LARO staff as needed.
• Manage digital library of communications materials, ensuring materials are updated and accessible for LARO staff.

General communications support

• Hire and supervise work of consultants and interns, as needed.
• Pursue linkages to outreach with Latino audiences in the US, in coordination with Global HQ and PPFA.
• Create Latin America-specific digital communications outlets for LARO.
• Maintain a communication lens on overall LARO work, and work closely with LARO management team to build out communications work.
• Attend country meetings to stay updated on programs and seize opportunities.
• Translate, edit, and review English and Spanish language documents, as necessary.

Education

Master's degree in related field.

Qualifications

• 5-7 years of experience in planning and executing communications strategies
• 3-5 years professional experience with media, campaigns, marketing, public relations, or a related field
• Wide-ranging contacts and deep understanding of media landscape in Latin America
• 2-3 years experience with sexual and reproductive health or a related human rights/social justice issue in Latin America
• Experience working on issue-based advocacy campaigns, including application of innovative messaging in traditional, digital, and social media
• Experience working across issue areas, teams and divisions at a large organization
• Pro-active, self-starter, strong interpersonal skills
• Excellent research, writing and editing skills; ability to produce clear, concise materials on tight deadlines. Proven ability to adapt language and messaging to various audiences
• Ability and willingness to travel internationally and domestically (approximately 10%)
• Knowledge of diverse groups, working with a multicultural workforce, and sensitivity and appreciation to cultural differences
• Bilingual in Spanish is required along with oral and written communications skills in English and Spanish.

Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.  Planned Parenthood is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. 

How to apply:

Please apply online, here.