Technical Advisor, Local Capacity Development In Strategic Marketing & Sustainable Programming

OHMaSS is a network member of PSI, located in Port au Prince Haiti; registered and an active public health non-profit with a focus on reproductive health, HIV/AIDS prevention, malaria prevention and control, and maternal and child health since 1989 and achieving legal status in 1995.

Since 2010, PSI has implemented the USAID funded cooperative agreement, Support for International Family Planning Organizations (SIFPO) with an aim of strengthening PSI FP programs worldwide and increasing access to and use of FP.  Through USAID Haiti field support, PSI request SIFPO funds for the activities proposed in this document.  These funds will allow PSI to build on important and successful work to-date in family planning (FP) and maternal and child health (MCH), while addressing gaps in local capacity development, strategic marketing and distribution, and increasing access to essential services.

Additionally, support from KfW for the Caribbean Social Marketing Program (CARISMA) through the Caribbean Community Secretariat (CARICOM) to implement the HIV/AIDS Prevention and Sexual and Reproductive Health in the Caribbean (Phase IV) commenced in 2013 and will come to completion in 2015.  Support focuses on access to HIV/AIDS prevention services, regional monitoring and evaluation, sustainability planning, community outreach, product social marketing and support for sexual and reproductive health integration.

Prior to the earthquake of 2010, Haiti’s unmet need for contraception was already among the highest in the world at 38%, and one in four deaths among women aged 15-19 was due to pregnancy or child-birth related causes.[1]  Today, in 2013, the unmet need for family planning remains very high with 35%.[2]  Strengthening access to FP is of critical importance in Haiti to increase the coverage of birth spacing, decreasing the unmet need, and supporting women to fulfill their family planning choice.  Additionally, high rates of anemia (65% Child; 49% Women) and experiences of diarrhea in the two weeks preceding survey (21% among children under 5) exist.2 Also, the fourth leading overall cause of death in Haiti is diarrheal disease.[3] Continuation of WASH and ORS will also be essential in continuation of progress achieved to date.

Working nationwide, the goal of the proposed project is to improve the health status of the Haitian people,especially women and children.  To address these problems, current SIFPO and CARISMA programming builds on the successes founded during the PROMARK project.  Continued emphasis will be placed on increasing the use of effective health products, services, and behaviors in the areas of HIV prevention, family planning, and diarrheal disease prevention and treatment.  PSI and its partners will focus social marketing efforts on the significant drivers of behavior change and expand the reach of the current social marketing project into rural areas, while targeting those most at risk. 

In partnership with USAID, and in line with PSI’s “Locally Rooted, Globally Connected” strategy of building a tightly-linked global network of national member organizations with deep local roots and governance, PSI has put an intense focus on the capacity development of OHMaSS staff.  This LCD focus, with an emphasis on strategic marketing and distribution (marketing analytics, consumer insights and pricing processes), sustainability strategy and the Total Market Approach, will inform all project activities, and is the principal objective and task of the TA.

RESPONSIBILITIES: The Technical Advisor will come to Haiti and focus on the sustainable enterprise development of OHMASS, building local staff capacity in strategic marketing and distribution (including Delta for Distribution and the 4Ps); sustainability (SESI, new product launches, and a higher level strategic sustainability plan); the Total Market Approach (TMA); and log frame and proposal development.

• Lead the capacity development and reinforcement of DELTA for Distribution development and implementation, including rapid design and implementation of research to better understand key barriers for non-users of our FP and WASH products, and to better segment the market.
• Update marketing plans for all products focusing on Four P’s of marketing: Product, Price, Place, and Promotion of both FP and WASH products through a participatory process with in-country market assessment and stakeholder involvement, including donors, government, commercial and NGO partners.
• Develop the baseline Total Market situation and use of the Total Market Approach (TMA) Calculator for each product, including a strategic total market plan analyzing trade-offs between utilization, equity, and subsidy.
• Develop processes and procedures and oversee the implementation of market surveys to facilitate product launches, with two new social enterprise products to be launched. 
• Develop a long term sustainability strategy plan to include a) self-financing from social enterprise product sales and franchise clinics; b) donor diversification including public-private partnerships; c) recognition by government of role of private sector and financing from the government (e.g. insurance system reimbursing services in our franchise clinics); d) cost efficiencies.  This includes a  strategic road map for OHMaSS product and service sustainability,
• Building OHMASS program staff capacity to manage, track, and report on the social enterprise sustainability index (SESI) system in collaboration with regional efforts with the goal to significantly increase the index score Level 1.
• support logframe/proposal development and efficient monitoring and evaluation systems as requested.

QUALIFICATIONS: <u

• Relevant post-graduate degree (MPH, MSc, PhD, etc.);
• 8+ years work experience in a developing country in a technical or management capacity;
• Sound technical knowledge and implementation experience in complex setting in areas of social marketing and product distribution.
• Experience with implementation of DELTA and DELTA for Distribution, social enterprise sustainability index, Women’s Health Project and/or SIFPO;
• Established technical reputation in related areas and evidence of ability to navigate the Haiti partnership and private sector landscape.
• Strong writing and presentation skills;
• Familiarity with Haiti (or with countries with similar socio-economic and cultural profiles) and international donor/partner community;
• Fluency in written and spoken French and English.

**In accordance with the UN policy, this is an unaccompanied/non-family post

APPLY ONLINE at http://www.psi.org .  No calls or emails, please.

PASMO/PSI is an Equal Opportunity Employer and encourages applications from qualified individuals

regardless of race, religion, national origin, sexual orientation or disability.